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Netflix is Reportedly Looking to Expand Into Video Games

Netflix is Reportedly Looking to Expand Into Video Games

According to a report from “The Information”, the video streaming company is looking to recruit an executive to head a possible video game division. The publication claims that Netflix has also been in talks with several “veteran game industry executives” to take the post.
In addition, the streaming company is also reportedly considering launching a “bundled” video game service similar to Apple Arcade. Apple Arcade, which the tech giant launched in September 2019, allows subscribers to access over 100 games for US $ 4.99 per month.
Netflix appeared to confirm its intention to expand into video games in a statement to Polygon.
“Our members appreciate the variety and quality of our content. That’s why we’ve continually expanded our offering … So we’re excited to do more with interactive entertainment,” said a spokesperson for Netflix.
This is not the first time Netflix has experimented with video game-like content. It has kicked off gaming-inspired experiences before, such as 2018’s Black Mirror: Bandersnatch and an interactive episode of Unbreakable Kimmy Schmidt in 2020.

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